A pledge: At Mars, we believe it is important that we provide people with all the facts required to make an informed choice about our products.

Mars is proud to be leading the industry on health and does so without compromising on taste.

We are working hard to improve the nutritional standards of our products and we continue to invest time and resource into making sure that we are always leading the industry and striving to improve our products

Allied to this introduction, we see the detail of the subsequent nutritional messaging reflecting the three following areas:

1. Information and education
2. Raising the Bar � reformulation and nutrition
3. Encouraging active lifestyles

Information and education

• We believe that our products should be enjoyed as a treat and as part of a healthy balanced diet.
• We have clear Guideline Daily Allowances and front of pack labelling on all of our core UK packs
• On our website, we have clear information about the weights, ingredients, sourcing and nutritional profile of all our products
• We were one of the first chocolate manufacturers to introduce clear Guideline Daily Allowances and front of pack labelling
• We have a fully responsive consumer care team that can deal with all aspects of consumer complaints and enquiries quickly and efficiently
• We provide consumers with a choice of portion sizes for different snacking occasions from small 18g funsize packs to larger, family/ sharing packs
• We provide our customers with a choice of portion sizes to suits consumers' needs including, re-sealable sharing pouches
• We are part of 'Be Treatwise' - a major consumer education initiative designed to help people understand GDAs and how to enjoy a balanced diet and lifestyle. Visit www.betreatwise.org.uk for further information.

Raising the Bar � reformulation and nutrition

• We have renovated our products by improving their nutritional profile without any compromise to taste or quality
• We are the first confectionery producer to significantly reduce saturated fat, achieving a 15% reduction in saturated fat in our MARS, SNICKERS, MILKY WAY and TOPIC brands
• By this we removed 600 tonnes of saturated fat from our products. This achievement took over five years, cost 10m euro, and took over 40,000 man hours.
• We were at the forefront of changes to minimise the use of trans fatty acids and since 2005 we have virtually eliminated TFAs from our confectionery (98% less than 0.5% TFA�s).
• We have completely removed artificial colours and flavourings from all our chocolate bars

Encouraging active lifestyles

• We are proud to be supporting The FA with the Get Into Football initiative, aiming to get lapsed adult players get back into the game
• We have a heritage of creating partnerships in sport: we gave away 100,000 footballs in 2008, and 200,000 cricket, football, rugby and tennis balls in 2009 as part of the Mars Bounce campaign

Read more about Health and Nutritions >